West Up. It’s been quite a year (and counting) for Compton, California MC Kendrick Lamar. The Top Dawg Entertainment (TDE) artist released his highly-anticipated major label debut “Good Kid, m.A.A.d City” less than six months ago and it’s already been certified gold and is on its way to platinum with sales that have surpassed 760,000 copies sold. The album sold more than 240,000 units in its first week (more than 2012 releases by Nas, 2Chainz, Rick Ross & more) and it has been a staple of the top 30 Billboard album charts every week since.
He’s performed on Saturday Night Live, the Late Show with David Letterman, Conan, Jimmy Fallon and just finished a tour of Europe that saw him regularly perform in front of sellout crowds across 29 cities for almost 30 straight days. His “Swimming Pools (Drank)” single is certified platinum and his latest Drake-assisted single “Poetic Justice” is set to have similar success with the release of the music video.
He was also a fixture on “best of 2012” music lists by major websites and traditional outlets alike. Given the long list of accomplishments, it’s no surprise that he was just chosen as the “hottest MC” by an MTV panel, beating out 2Chainz, Nas, Rick Ross, Drake, Kanye West and other heavyweights. You can read more about him being named the #1 hottest MC here or watch the video below.
Here’s why MTV says they chose him.
K-Dot earned the #1 spot in a unanimous decision, while 2 Chainz landed in the #2 slot. While both MCs made indelible marks in the last year, it was Kendrick’s artistry and commercial appeal that helped him earn the title. Lyrically, Lamar is an expert spitter who weaves complex rhyme patterns around soul-drenched beats, with as unique a style as rap has seen in years. And while verbal depth isn’t usually a marker for rap success, the Compton rapper moved major units when he dropped his debut album, good kid, m.A.A.d city.