West Up. Who knew Biggie‘s adlib in the begining of “Juicy” would become a timeless saying, for letting people know there is a world that you have no idea about, but we’re going to let you inside and show you what you’re missing out on. So for the third music video off of the PREZSPORT album “Urban $treet Americana, – which you can buy on iTunes – Jansport J and El Prez roll out “IFYA” a step-by-step booklet of Rap’s version of cause-and-effect, using inner city LA as the backdrop.
Directed by Hasslehoff TV and edited by The Highly Regarded, the grittiness of Jansport’s soundtrack and El Prez’s words are matched perfectly with the City of Angels and Inglewood, CA providing the scenery. You can watch it below.