Author Archives: Will

About Will

An original founder of, Will has been a part of the site since late 2002. He is a Los Angeles native and longtime fan of West Coast music and culture, having dedicated more than a decade of his life to helping promote the best of California's rap music scene.

K.C. THO! – “Ridin (Gang Slidin)” Ft DT Da Loc [Video]

West Up. SilvaBack Ent. and Black Renaissance Productions are proud to present the brand new music video for “Ridin (Gang Slidin).” The song and video feature K.C. THO! and DT Da Loc taking their listeners on a ride through their … Continue reading

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SZA – “twoAM” [Audio]

West Up. TDE‘s SZA recently released a brand new song for her dedicated fans. The track, titled “twoAM” features her dropping her smooth sounds over PartyNextDoor’s “Come and See Me” and you can listen below.

Posted in music | Tagged , , , , | 2,147 Comments

SpiffyUNO – “Respek” Freestyle [Video]

West Up. Builders Music Group artist SpiffyUNO has just released his latest track, a hard-hitting joint called “Respek” that flips a sample of the infamous Birdman interview on The Breakfast Club. The South Central Los Angeles rapper drops bars and … Continue reading

Posted in music | Tagged , , , , | 1,079 Comments

Didda Joe – 1993 EP + Music Video

West Up. Builders Music Group artist Didda Joe just released his brand new EP “1993” this week and as part of the buildup he world premiered his new video for “Smokin & Stressin.” You can preview the EP below and … Continue reading

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Flip Major – “Ba$es Loaded” [Audio]

West Up. Cali rapper Flip Major recently dropped his latest new project “Ba$es Loaded” and we have it for you today. The 14-song project features Flip showcasing his signature sound with music just in time for the Summer and plenty … Continue reading

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Mista Cavi Presents – FOREiN Money [Audio]

West Up. We have a new project to share with y’all from Mista Cavi and FOREiN Money. They recently released a self-titled 15 track project called “FOREiN Money” and we have it for you to check out.

Posted in mixtape | Tagged , , , , | 940 Comments

Pac “Enzo” Ten – “Caine Cousin Harold” Ft Techniec [Video]

West Up. We’ve got a great new music video and short film from Pac “Enzo” Ten and Techniec. The Long Beach OGs recently released “Caine Cousin Harold” a short film and music video inspired by a scene from Menace II … Continue reading

Posted in video | Tagged , , , , , , , | 1,676 Comments